From the Ted Talk by Timothy Prestero: Design for people, not awards
Unscramble the Blue Letters
So it turns out that design for inspiration doesn't really ... I guess what I would say is, for us, for what I want to do, it's either too slow or it just doesn't work, it's ieveicfnfte. So, really, I want to design for outcomes. I don't want to make beautiful stuff; I want to make the wrlod a better place. So when we were designing NeoNurture, we paid a lot of atoettnin to the people who are going to use this thing, for example, poor families, rural doctors, overloaded nurses, even repair technicians. We thought we had all our baess covered, we'd done everything right.
Open Cloze
So it turns out that design for inspiration doesn't really ... I guess what I would say is, for us, for what I want to do, it's either too slow or it just doesn't work, it's ___________. So, really, I want to design for outcomes. I don't want to make beautiful stuff; I want to make the _____ a better place. So when we were designing NeoNurture, we paid a lot of _________ to the people who are going to use this thing, for example, poor families, rural doctors, overloaded nurses, even repair technicians. We thought we had all our _____ covered, we'd done everything right.
Solution
attention
bases
world
ineffective
Original Text
So it turns out that design for inspiration doesn't really ... I guess what I would say is, for us, for what I want to do, it's either too slow or it just doesn't work, it's ineffective. So, really, I want to design for outcomes. I don't want to make beautiful stuff; I want to make the world a better place. So when we were designing NeoNurture, we paid a lot of attention to the people who are going to use this thing, for example, poor families, rural doctors, overloaded nurses, even repair technicians. We thought we had all our bases covered, we'd done everything right.